LOS ANGELES, September 11, 2007—Cinema Electric (OTCBB: CINM.PK), a world leader in “made for mobile” programming, today announced that it has opened a new office in Mexico City and expanded its Latin American operations.  The company also named Victor Castanedo as general manager for Latin America.  One of the leading producers and distributors of award-winning, “made for mobile” video and multimedia content, Cinema Electric content is seen in more than 50 countries throughout North America, Latin America, Europe and Asia. 
“Victor’s impressive track record in the Latin American mobile content space will be a tremendous asset to draw upon as we grow our business in the region,” said Adam Levin, co-president and co-chairman of Cinema Electric.  With our new presence in Mexico City, we will be able to address the requirements of our carrier partners in Latin America more quickly and directly.  As a global company, this is critical.”
Victor Castanedo will oversee Cinema Electric’s operations throughout Latin America, including managing the company’s distribution network and carrier relationships, driving sales and marketing and overseeing localized content acquisition and production.  Most recently, Castanedo was general manager of FOX Mobile for Latin America, where he developed new content distribution channels and was instrumental in launching the “My FOX” platform throughout the region.  Previously, he was the marketing director for DirecTV Mexico.
Cinema Electric has developed several made for mobile channels including “smashbrain™,” CE’s men’s lifestyle network; “PORTABLE HOLLYWOOD™,” featuring all the latest happenings in entertainment; “Phat TV,” an urban and hip-hop network; “Mobile Laugh Network,” the best professional and user-generated comedy; and Latino.Net, the best of Latin entertainment with a variety of shows exclusively in Spanish.

About Cinema Electric Inc.

Founded in 1999, Cinema Electric is the world leader in “made for mobile” programming.  As a producer and distributor of award-winning, mobile video and multimedia content, Cinema Electric programming is seen on 90 carriers in more than 50 countries throughout North America, Europe, Latin America and Asia.
Based in Los Angeles, Cinema Electric’s production studio and editing facilities are optimized for mobile and staffed by an experienced team from the entertainment and wireless industries who understand the “third screen” like no one else.  Cinema Electric is a top producer of original and branded content for mobile, broadband, VOD (video on demand) and satellite radio platforms.
Cinema Electric Inc. is a publicly held wireless service company (OTCBB:CINM.PK)


Contact:
Leasa Ireland/Melody Parrette
LPI Communications for CinemaElectric
leasa@lpicommunications.com
(310) 321-7807
-or-
investors@cinemaelectric.com

(818) 784-1500

This news release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on CinemaElectric’s management's current expectations and are subject to risks and uncertainties and changes in circumstances. All forward-looking statements included in this press release are based upon information available to CinemaElectric as of the date of the press release, and it assumes no obligation to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.